In a world of school choice and competition, our schools are feeling increasing pressure to develop marketing plans that will capture attention. While most want to start with pretty pictures and catchy slogans, the real work is understanding what motivates families to choose your school; only then can you effectively target and attract mission-aligned families. In this webinar, Meg Hasten, Director of Strategic Communication at All Saints' Episcopal School in Fort Worth, will use NAIS’s "Jobs to be Done" research to help schools understand and communicate their value proposition more effectively. Presented by: Meg Hasten, Director of Strategic Communication, All Saints' Episcopal School, Fort Worth, TX